This is how a Professor explained Marketing Concepts to a class

1. You see a Gorgeous Girl at a party. You go up to her and say: "I am very rich. Marry me!"
- That's Direct Marketing.

2. You are at a party with a bunch of friends and see a Gorgeous Girl. One of your friends goes upto her and pointing at you says: "He's very rich.Marry him!"
- That's Advertising.

3. You are at a party and see a Gorgeous Girl. She walks up to you and says: "You are very rich! Can I marry you?"
- That's Brand Recognition.

4. You see a Gorgeous Girl at a party. You go upto her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face.
- That's Customer Feedback.

5. You see a Gorgeous Girl at a party. You go upto her and say: "I am very rich. Marry me!" And she introduces you to her husband.
- That's Demand and Supply Gap.

6. You see a Gorgeous Girl at a party. You go upto her and before you say: "I m rich, Marry me!", your wife arrives.
- That's Restriction for Entering New Markets.

I hope Concepts are clear...

Class is adjourned.